Social Media – Spend 30 Minutes A Day, Everyday
Most of us have one or more social media accounts but whether or not we’re active on them is another story.
However, if you’re a business owner looking to increase traffic to your website, social media is a fantastic way to cultivate user engagement and garner the attention you’re desiring.
We’ll cover some social media basics and things to do so that you can cultivate leads in just 30 minutes a day.
Facebook (10 minutes / post 1-2 times per day)
We recommend investing at least 10 minutes per day and making at least 1-2 posts per day on your Facebook business page while including some of these other tactics:
- Try to add a relevant image with every post you make. Remember, a picture is worth a thousand words.
- When possible, try to link back to a relevant blog post that exists on your site.
- Engage and interact with your prospects. Communication is key!
Facebook has over 1 billion registered users so learning to use this medium is a must!
Twitter (10 minutes / post 6-8 times per day)
Twitter came around just 2 years after Facebook was launched so the public was very receptive to it. However, Twitter served a very different but fresh new perspective by allowing brands to build their image and keep at the forefront of consumers’ minds…all within 140 characters. Here are some Twitter best practices:
- Share tips, tricks, and things that can help make life better.
- Try to use trending hashtags (#likethisone). A little research may help.
- Engage your audience with witty (but respectful) comments and responses. A memorable personality is, well…memorable!
In summary, Twitter is a great place to share quick thoughts, great ideas, images, and so much more.
Google+ (10 minutes / post 1 time per day)
As a business owner, you should definitely have a Google My Business page. Once you do, it will also automatically come with its own Google+ profile which you can use to engage with “communities” and share knowledge.
FYI – make sure your NAP (name, address, phone number) listed on your Google My Business page matches exactly what’s listed on your website. Consistency is key in SEO!
- Share your expertise in a particular subject in the Google Communities
- Use Google Hangouts to create discussions and learn from others in your network
- Whenever creating a status update or post, try to link it back to a relevant blog that exists on your site.
An active Google+ profile is great for search engine optimization (after all, it is Google)!